How to rename product images for SEO
Drop your product photos
Drag in any batch of product images. Thumbnails appear instantly so you can confirm each photo is correctly identified before renaming.
Pick Product Images or Custom
Product Images generates lowercase-hyphenated names with a sequence number (001, 002). Custom lets you set your product name as a prefix for the entire batch using {name}-{n}.
Download and upload to your store
Review thumbnails alongside names, lock any you've tweaked manually, and download the ZIP ready to bulk-upload to Shopify, WooCommerce, or any platform.
More renaming tools
Used by e-commerce sellers worldwide
"I manage a Shopify store with 400 products. Supplier images always arrive with codes like 7823-BLK-XL.jpg. This renames them all to product-name-color-size-view-001.jpg, the format Google needs for image search. Organic image traffic went up noticeably."
Shopify Store Owner"WooCommerce uses filenames in the URL so getting SEO-friendly names matters a lot. This renames 200 product images to lowercase-hyphen-separated format in one batch before I upload to the media library. Results in Google Image Search are measurably better."
WooCommerce Merchant"Amazon requires specific image naming: ASIN_MAIN.jpg, ASIN_PT01.jpg etc. This tool handles the template with the {n} sequence counter for variant images. I process every new product shoot here before uploading to Seller Central."
Amazon Seller"I manage the product catalogue for a fashion brand: 50 new SKUs every month, each with 6 images. Custom template handles ProductCode_Color_View_001.jpg for all 300 images per launch. A 10-minute task that used to take an hour."
E-commerce Manager"I shoot product photography for e-commerce brands. Delivering files with SEO-optimized names is part of my service now. The custom template with brand prefix, product name, and shot type gives every client delivery professional-grade naming."
Product Photographer"Filenames are a real ranking factor for image SEO. I changed all our product images from IMG_4821.jpg to descriptive-product-name-brand-color.jpg using this tool. Combined with proper alt text, image search traffic grew 40% over three months."
SEO Specialist"I sell handmade jewelry on Etsy and descriptive filenames help with image SEO. The custom template handles sterling-silver-ring-size-8-oval-stone-001.jpg format for each listing. My Etsy shop impressions improved after the rename project."
Etsy Seller"We run paid ads on Google Shopping and clean product image filenames help with Quality Score. I renamed our entire 1,200-image catalogue here. The batch size limit is effectively unlimited. I have done 300 images at once without any problem."
Digital Marketing Manager"Our PIM system requires product_sku-color-image-number.jpg format. When we get images from a new supplier they are always named wrong. This tool batch corrects them before import. The regex find-and-replace is really flexible for different supplier formats."
E-commerce Developer"I wholesale to 40 retailers and send them product images. Consistent naming across our catalogue looks professional and makes their job easier. The date plus sequence template plus a product-range prefix handles everything. Great that it is free."
Wholesale Supplier"I have a small fashion boutique and do my own e-commerce photography. Renaming 80 product shots per collection from camera defaults to brand-product-color-001.jpg before upload was tedious. This tool makes it a 2-minute job every time."
Boutique Owner"I do product management for a consumer electronics brand. Every new product launch involves hundreds of product, lifestyle, and detail images. The custom template with product code, color variant, shot type, and sequence handles our naming standard exactly."
Product ManagerProduct image renaming: frequently asked questions
How do I name all images for one product with sequence numbers?
blue-leather-wallet-{n} for the same result.